p68-1-of-3


p68-2-of-3

p68-3-of-3

Strategy and products

Targeting the middle to upper-income market in South Africa and offering innovative and appropriate wealth creation, risk and savings products.

Focus areas

  • Value of new business
    • Quality of business
    • Business mix
    • Grow recurring premiums
  • Increase distribution
    • New distribution initiatives
    • Grow agency force
  • Financial Wellness
  • Emphasis on innovation
  • Increase penetration in the middle-income market

Distribution

  • > 6 000 external independent brokers
  • 400 tied agents

Profit drivers

  • Sales volumes and mix
  • Persistency
  • Expense management
  • Mortality experience
  • Investment performance
  • Client service levels