p69-2-of-3

p69-1-of-3

p69-3-of-3

Strategy and products

Targeting the lower to middle-income market in South Africa, and offering savings, income generation and income protection (risk) products.

Focus areas

  • Process and systems renewal
  • Diversify and grow distribution
    • Partnership strategies
    • Mastering distribution initiative
    • Embed segmentation insights
  • Expense and persistency management
  • Existing customer optimisation

Distribution channels

  • > 100 sales offices countrywide
  • 4 call centres
  • 5 459 agents
  • 1 742 brokers

Profit drivers

  • Volume and mix of new business
  • Persistency
  • Expense management
  • Mortality
  • Investment performance